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Trades & Education
Pro Truck Training
Edmonton's leading Class 1 truck training school had a reputation that did not match their online presence. A mobile-first site targeting high-intent keywords filled their next full intake within 30 days of going live.
Client
Pro Truck Training
Service
Website + Local SEO
Duration
30 days
Industry
Trades & Education
About Project
Pro Truck Training needed a website that made the school feel credible, local, and easy to contact from a phone. We rebuilt the experience around course clarity, proof, and high-intent Edmonton searches.
Mobile-first course pages
Local SEO landing structure
Conversion-focused inquiry flow
Trust signals and licensing content
Performance and technical SEO setup
Analytics and call tracking guidance
Features
A cleaner path from search to enrollment
The page experience was shaped around the information future students need before they call: training options, timelines, proof, location, and next steps.
Course information was reorganized into scannable blocks for Class 1 training intent.
Phone and form CTAs were placed where mobile visitors naturally pause.
Location and trust content was expanded to support Edmonton-area organic visibility.
Result
The next full intake was booked within 30 days
Organic landing pages matched the searches students were already making.
The lead path reduced hesitation by making costs, timing, and eligibility easier to understand.
The school gained a stronger web presence without losing its practical, local personality.
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