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Immigration Services
Optiways Immigration
RCIC-certified consultants with a 99% visa approval rate but near-zero visibility on Google. Targeted local SEO and a trust-forward redesign pushed them to the top position for their highest-value search terms.
Client
Optiways Immigration
Service
Website + SEO
Duration
90 days
Industry
Immigration Services
About Project
Optiways had real credentials and strong outcomes, but the old site did not communicate authority or rank for valuable local searches. We rebuilt the site around trust, service clarity, and local search relevance.
Trust-led website redesign
Local SEO architecture
Service landing pages
Consultation CTA flow
Proof and credential sections
Technical SEO cleanup
Trust
Making expertise visible before the first consultation
Immigration decisions are high-stakes, so the page had to feel clear, responsible, and credible from the first few seconds.
Credential and approval-rate proof was moved into prominent decision points.
Service pages were structured around the questions applicants ask before contacting a consultant.
Local relevance was strengthened through Edmonton-focused content and internal links.
Search
A stronger local footprint for high-value searches
The site was mapped to specific service and location intent.
Page titles and content were rewritten to match how clients search.
The new structure supported both organic rankings and paid traffic quality.
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