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Construction & Trades
Oil City Ready Mix
A concrete supplier with a proven product and zero digital presence. A project-focused site with instant quote forms and targeted Google Ads tripled inbound quote requests from Edmonton's construction market within 6 weeks.
Client
Oil City Ready Mix
Service
Website + Google Ads
Duration
45 days
Industry
Construction & Trades
About Project
Oil City Ready Mix needed a practical web presence that made quoting concrete jobs fast. We built the site around service areas, product clarity, and direct quote requests from contractors and homeowners.
Project-focused website
Quote request forms
Google Ads landing flow
Service area content
Construction image direction
Conversion tracking setup
Quote Flow
Turning construction traffic into actionable requests
For this market, speed and clarity mattered more than polish alone. The site needed to get visitors from project need to quote request quickly.
Forms were kept direct and focused on the details needed to quote a job.
Service area content helped Edmonton-area searches land on relevant pages.
Ad traffic was routed into pages built around quote intent instead of general browsing.
Growth
A stronger digital presence for a proven local supplier
The new site created a credible destination for paid and organic traffic.
Quote CTAs were placed around project intent and service details.
The company moved from little online visibility to a repeatable inquiry engine.
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