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HR & Consulting

JER HR Group

40+ senior HR consultants, 500+ national clients, and a website that buried all of it. A content-led redesign built around their deep expertise positioned JER as the go-to authority, driving a surge in high-value inbound inquiries.

Client

JER HR Group

Service

Redesign + Content

Duration

90 days

Industry

HR & Consulting

HR consultants collaborating in a boardroom

About Project

JER HR Group had deep experience and strong client proof, but the site did not communicate their authority quickly. We rebuilt the content hierarchy to make expertise, services, and national credibility easier to understand.

Content-led website redesign
Service architecture
Consultant credibility sections
Lead generation pathways
National client proof
SEO content guidance

Authority

Making senior expertise easier to buy

The redesign centered the reasons a company would trust JER with sensitive HR work: experience, depth, national reach, and practical service clarity.

Service pages were reorganized around buyer problems instead of internal categories.
Consultant depth and client proof were brought higher into the page experience.
Lead paths separated general inquiries from higher-intent consulting requests.
JER HR Group website screenshot showing HR consulting services
JER HR Group website screenshot showing consultant expertise and service content

Leads

More qualified conversations from a clearer offer

The page helped prospects self-identify the right service before contacting the team.
The content tone balanced executive credibility with practical next steps.
The new structure supported ongoing content and search growth.
JER HR Group website screenshot showing lead generation and consulting content

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